In May 2023, Apollo Patios released our reinvigorated and refreshed Apollo branding.
Explore our brand announcement below.
We welcome your feedback on our brand and how it has evolved. Please email your feedback to firstname.lastname@example.org
The Apollo Patio Family
Opening their doors in 1995, Apollo Patios is stepping out this week (4 May 2023) with a sleek new contemporary look. The Australian owned and operated collective of family-owned businesses has spent the last few months evolving their nearly 30-year-old brand behind the scenes and have now launched their updated logo, website and brand direction. Yet, Apollo Patios Chairman Tim Woodhouse says the brand’s evolution goes much deeper than what you see on the surface.
“We wanted the Apollo Patios brand, a brand that Australians have come to know and love over the years, to reflect what we really care about,” Tim said.
“We’ve spent the better part of a year working on our new direction and, while we have held onto the core aspects of Apollo Patios, we’ve also made some exciting changes to its foundations.”
Far beyond simply modernising its logo, the rebrand has encompassed an overhaul of the company’s very identity, which Tim says is now better aligned with the brand’s current and future direction.
“We took a step back to examine what has made Apollo the success story it is and what continues to get us out of bed every morning,” Tim said.
“We love what we do. The entire Apollo Patios family genuinely cares about helping our customers to build a better lifestyle that enables them to love where they live.
“We want to be the best that we can be, so we’ve revised our values to reflect what matters most to us. This gives us a strong anchor to operate from as a brand and a rudder for steering us into the future.”
With a vision to become Australia’s most desirable home improvement brand, the company has highlighted the core of their values as:
Explaining how the customer experience matters to Apollo Patios just as much as the result, Tim says the company also devoted a significant amount of time through the rebrand to identifying the essence of what they uniquely offer to the market.
“For us it’s far more than delivering ‘just a roof’ or adding to the value of a home – it’s a deep-seated reverence for enhancing that feeling of ‘home’ and what that means to each individual family.
“We want to ensure that the experience our customers have with us on that home improvement journey is just as exceptional as the outcome we deliver. We go to great lengths to make that happen, and I believe that’s truly what sets Apollo apart.”
The new logo is modern, fresh, and more suitable for use in digital formats than our old logo, which has served us well since 1995.
We hope you love it as much as we do.
Our values represent everything we love about the Apollo Patios brand that has been around for the last 30 years – and for those of you who have been part of the Apollo family for a while, this is a direct reflection of your hard work and dedication.
Yet, there is always room for growth and improvement. It is equally important to us that our values also account for how we could build on what we have to evolve the company into what we believe it can become – the most desirable home improvement brand.
We are doing everything we can to ensure the essence of these values flows through our entire organisation from the top down.
We are proud of the values that we have settled on for the future of Apollo Patios and we look forward to bringing them to life in the next chapter for our business.